Agency Results

How They Impact Small Businesses and Why Agencies Need Agency Results

by | Oct 20, 2023 | Design

The world of digital marketing is in a constant state of flux, with search engine giant Google leading the way with frequent algorithm updates. In the recent months of September, October, and November, Google implemented several significant changes that have left a significant impact on small businesses’ online presence and visibility. In this blog post, we’ll delve into the details of these updates, share relevant statistics, and explain why marketing agencies and industry consultants should consider partnering with Agency Results to stay up to speed on industry trends and updates, ultimately helping their clients grow in this evolving landscape.

Google’s Algorithm Updates: A Brief Overview

September 2023 Update: Google introduced the “Core Web Vitals” update, focusing on the user experience by measuring loading performance, interactivity, and visual stability. This update aimed to improve the quality of websites that users encounter in search results.

October 2023 Update: Google rolled out a broad core algorithm update, affecting how search results are ranked. These updates often impact website rankings, leading to fluctuations in search engine results pages (SERPs).

November 2023 Update: Google introduced changes to its local search algorithm, affecting how local businesses are displayed in search results. This update aimed to provide users with more accurate and relevant local information.

Impact on Small Businesses

Now, let’s examine how these updates have affected small businesses and their online presence:

  • Core Web Vitals Update: Slow-loading websites or those with poor user experience can see a drop in rankings, affecting the visibility of small businesses online. A report by Search Engine Land revealed that 56% of websites saw a change in search rankings due to this update.
  • Broad Core Algorithm Update: These updates can lead to fluctuations in rankings, impacting the organic traffic small businesses receive. Some businesses may experience drops in traffic, affecting their online visibility and potential customer acquisition.
  • Local Search Update: Changes to the local search algorithm can affect how local businesses appear in search results. Small businesses may find it challenging to compete with larger competitors in local search if they do not adapt to these changes.

Why Partner with Agency Results?

Here’s why marketing agencies and industry consultants should consider partnering with Agency Results to navigate Google’s algorithm updates and other industry trends:

  • Expertise and Specialization: Agency Results specializes in staying up-to-date with search engine algorithms and industry trends. Partnering with us allows agencies to tap into our expertise and provide clients with strategies that adapt to the latest changes.
  • Adaptability and Scalability: Our services are adaptable and scalable to meet the unique needs of agencies and their clients. Whether you need assistance with Core Web Vitals optimization, organic ranking recovery, or local search improvements, we’ve got you covered.
  • Focus on Core Competencies: By outsourcing the intricacies of algorithm updates and digital marketing to Agency Results, agencies can concentrate on their core competencies, such as client relationships, strategy development, and business growth.
  • Data-Driven Approach: Our data-driven approach ensures that strategies are based on solid analytics and insights. We continuously monitor the impact of algorithm updates and adjust strategies accordingly to achieve optimal results for our partners and their clients.

Schedule Some Time To Chat With Us!

Google’s frequent algorithm updates pose both challenges and opportunities for small businesses looking to maintain and grow their online presence. By partnering with Agency Results, marketing agencies and industry consultants can ensure that they stay ahead of the curve when it comes to adapting to these updates and industry trends. Our expertise, adaptability, and data-driven approach are essential resources for agencies aiming to help their clients navigate the ever-changing landscape of digital marketing successfully.

Don’t let algorithm updates and industry shifts catch you off guard. Partner with Agency Results and empower your agency to provide clients with the strategies and insights needed to thrive in the ever-evolving world of digital marketing. Contact us today to learn more about how we can help your agency and your clients achieve lasting growth and success.